Professional Teeth Whitening in West Hollywood
A brighter smile can transform your confidence in an instant. At Genesis, Dr. Ben Reyhani offers professional teeth whitening treatments designed to deliver dramatic, lasting results — safely and comfortably. Whether you prefer the convenience of an in-office whitening session or a customized take-home kit, our West Hollywood practice provides the whitening solutions that work best for your lifestyle.
Why Choose Professional Whitening?
Over-the-counter whitening products promise results but often deliver inconsistent outcomes and unnecessary sensitivity. Professional teeth whitening at Genesis uses clinical-grade formulas and precise application techniques that brighten your smile several shades in a single visit — or gradually with a custom take-home system.
Dr. Reyhani evaluates your enamel health, existing restorations, and the type of staining you have to recommend the safest, most effective approach. The result is a noticeably whiter smile without the guesswork or risk of damage.
Our Whitening Options
In-Office Whitening
Our in-office whitening treatment delivers immediate, dramatic results in about an hour. Using professional-grade whitening agents and advanced light-activation technology, we can brighten your smile by up to eight shades in a single visit — perfect for special occasions or busy schedules.
- • Immediate results in one visit
- • Up to eight shades brighter
- • Supervised by Dr. Reyhani
- • Built-in sensitivity protection
Custom Take-Home Kits
For patients who prefer to whiten at their own pace, we provide custom-fitted whitening trays with professional-strength gel. Wear the trays for a short period each day over one to two weeks, and achieve gradual, beautifully consistent results.
- • Custom-fitted trays for even coverage
- • Professional-strength whitening gel
- • Whiten on your own schedule
- • Easy maintenance and touch-ups
What Causes Tooth Discoloration?
Understanding what causes staining can help you maintain your results longer.
Food & Beverages
Coffee, tea, red wine, and deeply colored foods like berries and tomato sauces can gradually stain enamel over time. The porous surface of tooth enamel absorbs these pigments, leading to surface discoloration.
Tobacco Use
Smoking and chewing tobacco cause stubborn, yellowish-brown stains that penetrate deep into the enamel. Professional whitening can significantly reduce these stains, though quitting tobacco is the best way to prevent recurrence.
Aging & Genetics
As we age, the outer enamel layer thins, revealing the naturally yellower dentin beneath. Genetics also play a role in the baseline color and thickness of your enamel, which influences how your teeth respond to whitening.
Am I a Good Candidate for Teeth Whitening?
Most patients with healthy teeth and gums are excellent candidates for professional whitening. During your consultation, Dr. Reyhani will evaluate your oral health, the type and severity of your staining, and whether you have any restorations that might affect results.
Teeth whitening works best on extrinsic (surface) stains caused by food, beverages, and tobacco. Intrinsic discoloration — caused by medication, trauma, or developmental factors — may require alternative treatments like porcelain veneers or bonding.
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Maintaining Your Whitening Results
Avoid Staining Foods Immediately After Treatment
For the first 48 hours after whitening, avoid coffee, tea, red wine, berries, and other deeply pigmented foods. Your enamel is more porous during this window and more susceptible to absorbing stains.
Use a Whitening Toothpaste
A gentle whitening toothpaste can help maintain your brightness between professional treatments. Look for products with the ADA Seal of Acceptance.
Touch Up as Needed
With a take-home kit, you can perform periodic touch-ups whenever you notice your smile starting to dull. Most patients find that occasional maintenance keeps their results looking fresh.
Schedule Regular Cleanings
Professional cleanings remove surface stains and plaque buildup that can make teeth appear duller. Visit Genesis every six months to keep your smile healthy and bright.
Frequently Asked Questions About Teeth Whitening
Professional teeth whitening results typically last between one and three years, depending on your dietary habits and oral care routine. Patients who avoid heavy staining substances like coffee, red wine, and tobacco tend to maintain their brightness longer. We offer take-home maintenance kits to help prolong your results.
Yes, professional teeth whitening is safe when performed by a qualified dentist. At Genesis, Dr. Reyhani uses clinically tested, professional-grade whitening agents that are stronger yet safer than over-the-counter products. We take precautions to protect your gums and minimize sensitivity during treatment.
Some patients experience temporary sensitivity during or after whitening treatment, but this typically subsides within 24 to 48 hours. Dr. Reyhani uses desensitizing agents and carefully monitors the process to minimize discomfort. If you have a history of sensitivity, we can customize your treatment protocol.
Professional teeth whitening in West Hollywood typically ranges from $400 to $800 for in-office treatment. Take-home whitening kits with custom trays generally range from $250 to $400. During your consultation, we'll provide a personalized estimate based on your specific needs.
Whitening agents do not change the color of porcelain veneers, crowns, or bonding. If you have restorations and want to whiten, we typically recommend whitening your natural teeth first, then replacing any restorations to match your new, brighter shade.
Professional whitening uses higher concentrations of active ingredients and custom-fitted application methods, delivering faster, more dramatic, and longer-lasting results. Over-the-counter strips and trays are one-size-fits-all and contain weaker formulas that often produce uneven or minimal results.
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Ready for a Brighter Smile?
Professional teeth whitening at Genesis delivers safe, dramatic, and lasting results. Schedule your consultation with Dr. Reyhani to discover which whitening option is right for you and take the first step toward a more radiant smile.